Conversions of Facebook Ads and AdWords

1–2 minutes

This virtual project involved measuring the central tendency and variation of data, finding out the relationships between variables, showing the distributions of data, testing a hypothesis, performing linear regressions on data, visualising data on Tableau and summarising insights from the data analysis.

This is a capstone project of the statistics for marketing course from Meta. View my certificate here.

Key skills: statistics for marketing, data analysis, linear regression, hypothesis testing and business analytics